TIMES.KY

Cayman Islands, Caribbeanand International News
Saturday, Feb 04, 2023

Cosmetic surgery adverts targeting teenagers to be banned from next year

Cosmetic surgery adverts targeting teenagers to be banned from next year

The new rules mean companies will not be able to advertise procedures that are designed to change a person's physical appearance - including breast augmentation, or reduction, "tummy tucks", eyelid surgery, nose reshaping, or facelifts.
Adverts for cosmetic procedures will be banned from targeting under-18s next year, the regulator has announced.

The new rules mean companies will not be able to advertise procedures that are designed to change a person's physical appearance - including breast augmentation, or reduction, "tummy tucks", eyelid surgery, nose reshaping, or facelifts.

The ban also covers teeth whitening products, skin rejuvenation and injectable treatments, chemical peels and dermal fillers.

From May next year, these adverts will not be allowed to appear around television programmes likely to appeal to under 18s, or in media aimed at young people, or with a large proportion of the age group among the audience.

It follows a consultation in response to concerns about the potential harm to young people caused by body image pressures and mental health issues, as well as the risks and complications of such procedures.

The Committee of Advertising Practice (CAP) said the evidence suggested negative body image perceptions are prevalent among young people and are having an impact on self-esteem, wellbeing and mental health.

CAP director Shahriar Coupal said: "Because of the inherent risks of cosmetic intervention procedures, and the potential appeal of these services to young people struggling with body confidence issues, it's important we set the bar necessarily high in terms of marketing.

"The new rules will ensure ads can't be targeted at under-18s and, where children and young people do see them, our strict content rules mean the ads can't mislead or otherwise exploit the vulnerabilities of their audience."

In 2018, adverts for breast enhancement surgery shown during reality show Love Island were banned for being "irresponsible and harmful".

The British Association of Aesthetic Plastic Surgeons has been calling for a ban on the advertising of cosmetic surgery companies in public places since 2012 - a campaign that was launched after a government report suggested half the UK public suffers from negative body image.
Newsletter

Related Articles

TIMES.KY
Close
0:00
0:00
Charlie Munger, calls for a ban on cryptocurrencies in the US, following China's lead
EU found a way to use frozen Russian funds
First generation unopened iPhone set to fetch more than $50,000 at auction.
WARNING GRAPHIC CONTENT - US Memphis Police murdering innocent Tyre Nichols
Almost 30% of professionals say they've tried ChatGPT at work
Interpol seeks woman who ran elaborate exam cheating scam in Singapore
What is ChatGPT?
Bill Gates is ‘very optimistic’ about the future: ‘Better to be born 20 years from now...than any time in the past’
Tesla reported record profits and record revenues for 2022
Prince Andrew and Virginia Giuffre Photo Is Fake: Ghislaine Maxwell
Opinion | Israel’s Supreme Court Claims a Veto on Democracy
Moonwalker Buzz Aldrin Gets Married On His 93rd Birthday
Who’s Threatening Israeli Democracy?
Federal Reserve Probes Goldman’s Consumer Business
China's first population drop in six decades
Microsoft is finalising plans to become the latest technology giant to reduce its workforce during a global economic slowdown
China's foreign ministry branch in Hong Kong urges British gov't to stop the biased and double standards Hong Kong report
Tesla slashes prices globally by as much as 20 percent
1.4 Million Copies Of Prince Harry's Memoir 'Spare' Sold On 1st Day In UK
After Failing To Pay Office Rent, Twitter May Sell User Names
Lisa Marie Presley, singer and daughter of Elvis, dies aged 54
FIFA president questioned by prosecutors
Britain's Sunak breaks silence and admits using private healthcare
Hype and backlash as Harry's memoir goes on sale. Unnamed royal source says prince 'kidnapped by cult of psychotherapy and Meghan'
Saudi Arabia set to overtake India as fastest-growing major economy this year 
Google and Facebook’s dominance in digital ads challenged by rapid ascent of Amazon and TikTok
FTX fraud investigators are digging deeper into Sam Bankman-Fried's inner circle – and reportedly have ex-engineer Nishad Singh in their sights
TikTok CEO Plans to Meet European Union Regulators
UK chaos: Hong Kong emigrants duped by false prospectus
France has banned the online sale of paracetamol until February, citing ongoing supply issues
Japan reportedly to give families 1 million yen per child to move out of Tokyo
Will Canada ever become a real democracy?
Hong Kong property brokerages slash payrolls in choppy market
U.S. Moves to Seize Robinhood Shares, Silvergate Accounts Tied to FTX
Effect of EU sanctions on Moscow is ‘less than zero’ – Belgian MEP
Coinbase to Pay $100 Million in Settlement With New York Regulator
FTX assets worth $3.5bn held by Bahamas securities regulator
A Republican congressman-elect is under investigation in New York after he admitted he lied about his education and work experience.
Brazilian football legend Pele, arguably the greatest player ever, has died at the age of 82.
Hong Kong to scrap almost all its Covid rules
EU calls screening of travellers from China unjustified
US imposes Covid testing for visitors from China
Ukraine President Volodymyr Zelenskyy Addresses Joint Session of Congress - FULL SPEECH
If a country is denied the right to independence by another, it is not in a union. It is in a dictatorship.
Where is Rishi? Chancellor Jeremy Hunt's excuses about the UK's economic challenges just don't make sense
Former FTX CEO Bankman-Fried finally arrested in Bahamas after U.S. files charges
Corruption works: House Financial Services Chair Waters doesn't plan to subpoena her donor, Sam Bankman-Fried, to testify at hearing on FTX collapse
Ronaldo's new contract...
Prince William's godmother resigns honorary royal role after exposing her/their racism
British PM Rishi Sunak pledges further action on strikes to 'protect lives'
×