We’ve covered the TRACED Act several times previously, as robocalls are, in addition to being horribly annoying, a uniquely annoying high-tech threat. Using clever targeting and spoofing technology, scammers are placing millions of calls that at best irritate and at worst take advantage of the vulnerable.
The new law won’t end that practice overnight, but it does add some useful tools to regulators’ toolboxes. Here’s how I summarized the bill’s provisions earlier this month:
Establishes a handful of specific cutouts and studies to make sure the rules work and interested parties are giving feedback
Senate Minority Leader Chuck Schumer (D-NY) took a break from other business to laud the enactment of the law:
And FCC Chairman Ajit Pai’s praise was effusive in a statement his office sent along:
I applaud Congress for working in a bipartisan manner to combat illegal robocalls and malicious caller ID spoofing. And I thank the President and Congress for the additional tools and flexibility that this law affords us. Specifically, I am glad that the agency now has a longer statute of limitations during which we can pursue scammers and I welcome the removal of a previously-required warning we had to give to unlawful robocallers before imposing tough penalties.
And I thank the American people for never letting us forget how fed up they are with scam, spoofed robocalls. It’s their voices that power our never-ceasing push to fight back against the scourge of robocalls and malicious spoofing.
Of course the new law isn’t a magic wand; The FCC is still limited in what it can do and how quickly it can act. Even major fines like this $120 million one have had a negligible effect on the nefarious industry. “Like emptying the ocean with a teaspoon,” said Commissioner Jessica Rosenworcel at the time.
Here’s hoping the TRACED Act amounts to more than a bigger spoon. We’ll find out as regulators and the mobile industry grow into their new capabilities and begin the long process of actually applying them to the problem. It may take months or more to see any real abatement, but at least we’re taking concrete steps.