Who is Vinny?
Vinny is a 3rd generation Italian, born and raised in the Bay Area California. He grew up with strong family values that has helped him really learn to connect with people. As a 15 year plus expert in customer service, Vinny broke into the marketing industry. Vinny has continued the legacy from his Dad and Grandfather in business and has carried his expertise into communicating branding effectively so businesses can scale.
1) Strong brand needs consistency
“Your branding should carry the same weight and consistency across all your platforms and content. This includes everything from your profile pic, colors, bio, graphics, and copy. This creates trust, credibility, and authority in your business” Vinny said. This creates trust, believability, and authority in your business which are 3 most significant elements to have as a personal brand.
2) Know your audience
You need to figure out how to peruse your crowd and give the best substance and data for your crowd to draw in with! Vinnys guidance for this is: “Know what your audience is: if your selling to parents dont use edgy stuff. Stick with warm, friendly, and elegant branding. Also know the questions your audience is asking.“
3) Balance your brand with your personal life
For what reason would you need to have your own life in your marketing procedure? Lets here it from the expert:”Perfect branding also includes you because you are your brand. Embedding your story in your brand is key to capturing not just customers, but creating an influence. The point is people don’t want to follow a robot, but a real person with real life stories.” Vinny said.